Marketing in a COVID-19 World: Social Media Smarts

Marketing in a COVID-19 World: Social Media Smarts

COVID-19 has impacted everyday life in a myriad of ways, particularly as social distancing and self-isolation have become the norm. All that time at home has led to a lot of time online and a lot of people looking for ways to connect. It’s no surprise then that social...
Marketing in a COVID-19 World: Is Your Website Up to It?

Marketing in a COVID-19 World: Is Your Website Up to It?

COVID-19 has brought an unprecedented halt to business as usual. In its wake, businesses, brands and marketers alike have turned to the digital world as the primary outlet to service customers, connect, engage and interact. For many, the sudden pivot has revealed some...
Marketing in a COVID-19 World: It’s About People

Marketing in a COVID-19 World: It’s About People

In the marketing world, the COVID-19 crisis has shined a light on a fact that is fundamentally true but often forgotten: Marketing isn’t really about brands or businesses or products. It’s about people. COVID-19 has had a devastating impact on so many businesses. If...
Why is Web Accessibility Important?

Why is Web Accessibility Important?

In the fast-moving world of web design, websites –and the designers, developers and brands that build them –are constantly tracking the latest popular trends and technologies. Whether you’re talking about a sleek one-page parallax design or incorporating chatbots,...
Should Your Brand be on TikTok?

Should Your Brand be on TikTok?

If we had a dollar for every time we heard the question “What’s TikTok?” in the last few months, we’d be rich. You’ve probably heard the buzz surrounding the new platform, a video creation app highlighting repurposed music and sounds almost exclusively filled with...