Is TikTok Growing Up?

Is TikTok Growing Up?

It’s the social media platform that seems to be everywhere you look in pop culture. Since it exploded onto the scene, TikTok has become a household name and been almost exclusively the domain of Gen Z and even younger users. But all that may be changing. As more and...
iOS 14: Is Your Ads Program Ready?

iOS 14: Is Your Ads Program Ready?

Chances are that by now you’ve heard about Apple’s highly anticipated release of iOS 14 and its expected impact on digital advertising including social media ad programs. While the true impact of Apple’s update on advertisers is still to be seen, it’s important to...
Made You Look: Thumb-Stopping Social Media

Made You Look: Thumb-Stopping Social Media

What does it take for your brand to grab attention on social media?Social media is one of today’s most popular – and effective – marketing tools. The global total of social media users has reached almost 4 billion people, more than half of the planet’s population....
Clementine to Helm Exchange at Gwinnett Marketing

Clementine to Helm Exchange at Gwinnett Marketing

Clementine will create and direct branding and digital marketing, including website design and social media, for the new Exchange at Gwinnett by Atlanta-based Fuqua Development. One of the seminal projects currently under construction in the Atlanta metropolitan area,...
Instagram Reels Has Arrived

Instagram Reels Has Arrived

TikTok lovers take note: Instagram Reels has arrived in the U.S. Facebook-owned Instagram has launched Reels in more than 50 countries. Similar to TikTok, Reels is a short-form video feature that allows users to create 15-second videos set to music or audio and edit...