Your follower count doesn’t matter. There we said it. You must be thinking ‘what do they mean, it doesn’t matter? If follower count doesn’t matter, what does?’ There are many factors that contribute to the success of your brand on social media (and we talk about a few...
Digital marketing success can be defined in many different ways. Ultimately, it comes down to what you’ve strategically defined as your primary business goal(s). While some business owners may find having a large social media following supports their marketing goals,...
Instagram has officially hit 1 billion monthly users as of June 2018. This means it’s more important than ever before to take the steps necessary to make your account stand out from the crowd (of 1 billion, as a reminder). Considering that you are competing with...
We’ve all heard or experienced the struggles of growing (and retaining) a successful Instagram following. There’s no doubt that Instagram, and its parent company Facebook, have made it more difficult for small businesses to grow organically. Despite the algorithm...
We complain about social media. We complain ON social media. It’s true that social media presents us with new concerns and challenges all the time. Think: children have access to anything and everything, and the reverse is true… anyone has access to much of our...
