Chances are that by now you’ve heard about Apple’s highly anticipated release of iOS 14 and its expected impact on digital advertising including social media ad programs. While the true impact of Apple’s update on advertisers is still to be seen, it’s important to...
Your brand is the marketing backbone of your business. But building brand awareness and ultimately brand equity are not always as easy as it may first appear. So, what are the fundamentals when it comes to building brand equity? And how can you think outside the box...
When someone says seasonal marketing, your mind probably goes straight to decked halls, Santa hats and, of course, the ultimate retail holiday Black Friday. Seasonal marketing however is a year-round concept that can help to drive your brand’s awareness and sales...
You know you need a website. So where do you start? Do you need to invest in a full custom website design? Or will one of the widely available out-of-the-box stock templates get the job done? How do those measure up against a custom website design and how can you know...
TikTok lovers take note: Instagram Reels has arrived in the U.S. Facebook-owned Instagram has launched Reels in more than 50 countries. Similar to TikTok, Reels is a short-form video feature that allows users to create 15-second videos set to music or audio and edit...
