Digital marketing success can be defined in many different ways. Ultimately, it comes down to what you’ve strategically defined as your primary business goal(s). While some business owners may find having a large social media following supports their marketing goals,...
We’ve all heard or experienced the struggles of growing (and retaining) a successful Instagram following. There’s no doubt that Instagram, and its parent company Facebook, have made it more difficult for small businesses to grow organically. Despite the algorithm...
If you’re trying to perfect social media as a sales tool, you’re not alone. It is often difficult to measure social media’s return on investment and most business owners don’t understand how to realize all the benefits of social media when it comes to reaching...
If you spend any time online, you should have heard of the GDPR by now. Recent online privacy issues (Facebook, maybe?) have inspired European lawmakers to enact regulations that prevent businesses and individuals from obtaining personal information online for...
We heard there was a big game last night. But did you see those commercials? Each year we have a handful of clear favorites among them all. In year’s past, it has been all about the Bud-weis-er, Doritos and GoDaddy. But this is a new era. According to AdWeek, ads...
