We say it every time paid media is mentioned, yet it bears repeating. The social media landscape is a pay-to-play world. (Not sure what that means? Hop on over to our blog post about social media buzzwords.) If you haven’t placed paid social media ads, what is holding...
Wordless logos. You love ‘em or you hate ‘em or you don’t even notice that they’re wordless. That’s the power of a strong, recognizable brand. Some of the largest corporations on the planet operate entirely on a brand identity that forgoes identifying a name of any...
Each year we say it, but each year it’s more true: what a year it was! We are thankful for the opportunities we were given to grow, to learn and to deliver our clients the best work we’ve ever done. Keep reading to hear our favorite moments of the last 12 months....
Your follower count doesn’t matter. There we said it. You must be thinking ‘what do they mean, it doesn’t matter? If follower count doesn’t matter, what does?’ There are many factors that contribute to the success of your brand on social media (and we talk about a few...
Digital marketing success can be defined in many different ways. Ultimately, it comes down to what you’ve strategically defined as your primary business goal(s). While some business owners may find having a large social media following supports their marketing goals,...
