Crisis has a way of focusing us on what is most important. It can do the same for your marketing strategy. There’s no doubt that the effects of the unprecedented crisis that is COVID-19 will be long-lasting. If your business is one of the ones striving to adapt and...
COVID-19 has impacted everyday life in a myriad of ways, particularly as social distancing and self-isolation have become the norm. All that time at home has led to a lot of time online and a lot of people looking for ways to connect. It’s no surprise then that social...
COVID-19 has brought an unprecedented halt to business as usual. In its wake, businesses, brands and marketers alike have turned to the digital world as the primary outlet to service customers, connect, engage and interact. For many, the sudden pivot has revealed some...
In the marketing world, the COVID-19 crisis has shined a light on a fact that is fundamentally true but often forgotten: Marketing isn’t really about brands or businesses or products. It’s about people. COVID-19 has had a devastating impact on so many businesses. If...
